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Three Quick Tips for Marketing to Women
One of the basics of marketing to women is that marketing (in the traditional sense), is just one step. You can create a fantastic advertisement or marketing promotion, even incorporate compelling...
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Marketing to Women in the Dealer World: She Loves Her Mobile Device
Diamonds may have been a girl’s best friend, but today’s women prefer ringtones to rings. In a recent study, Time, Inc. and Nuance Digital Marketing discovered that women are increasingly attached to...
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Is Buying a Car a Battle of the Sexes?
Is Buying a Car a Battle of the Sexes? Shopping for a new car is still a hassle for many women. Women purchase more than 50% of all new cars or influence the purchasing of about 85% of all new cars...
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5 Tips On Communicating More Effectively With Women
It’s just a fact of life in the automotive world: listening is essential! One of the key things we stress when training our Certified Female Friendly clients is developing great communication skills....
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Surprising Facts About Selling Luxury Vehicles to Women
Luxury car dealers, do you know your audience? If you’re like most that I’ve spoken to, you may be selling cars with the wool over your eyes, assuming that the affluent male is your crème de la crème,...
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Socially Conscious Brands Win with Women
Auto dealers continue to increase their level of giving to charitable causes, according to a recent survey data from the National Automobile Dealers Association (NADA) and Ally Financial. More than 70...
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Now it is a must. How Can We Do A Better Job Retaining Women In Sales?
Dealerships currently report that women represent just 25% work in face-to-face positions. That small number is powerful: Within four months of reaching that percentage, dealerships typically...
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